EZ Jigger - Great fishing gadget

I just saw this on 9News--a local inventor (Littleton, Colorado) has created the EZ Jigger, which is a combination rod holder and automated jigging device that retails for about $50. The product is battery powered and comes with different cams that create different jigging actions, which is desirable depending on the type of fish you're going after.

The EZ Jigger also has an alarm that sounds when a fish is on the line, and it was designed by fishermen who also happen to be local aerospace engineers. Looks like this make it on to this year's Christmas wish list!